Luck E Strike and the Story of Coming Home
“America was not built on fear. America was built on courage, on imagination and an unbeatable determination to do the job at hand.” -Harry S Truman
In 2016, Luck E Strike/True North Outfitters made an investment in the unbeatable determination of the American Worker. We embarked on the acquisition and subsequent expansion of a manufacturing facility in Greenwood, AR. These efforts were directed at supporting the TNO brands: Luck E Strike, Renosky, and Nemire.
Luck E Strike’s move to the US wasn’t about lowering costs. It was about increasing the ability to improve, innovate, and decrease response time to trends in the marketplace. At every step of our process, we have our focus on you, the consumer. We want to make sure you have high quality, proven products that deliver results.
We are American originals and this is our story
11739 S Highway 96 Greenwood, Arkansas 72936
Factory Tours Available
Luck E Strike - Built to Fight
Regardless of the industry, it is no small accomplishment to survive 50 years in business. Surviving in today’s climate takes passion, vision, and hard work. At Luck E Strike we are proud of our heritage but we are never satisfied. More than ever, passion and vision are our core, but we have shifted gears. We have shifted from celebrating the ability to survive for 50 years to finding a way to thrive for the next 50 years. As a leadership team, this is a return to our roots. Fishing is in our blood. For our generation and the several before us, fishing was a way of life, a rite of passage, and our outlet from the cares of life. Whether you are fishing a neighborhood pond or competing in one of the top tournament circuits, we invite you to share in our journey. We want the opportunity to be a part of every fishing trip you take. Our commitment to you is to produce a range of quality products that earns us the right to be on those trips. We are prepared.
50 Years of Quality
Luck E Strike believes that harder strikes and longer bites should be the rule, not the exception. Luck E Strike has been a mainstay in the fishing industry for more than 50 years, producing a variety of quality lures that have filled tackle boxes all over the world