Fishing Lures Made in the USA
Featured Products
The Jimmy Houston Legend Spinnerbait was designed by one of the best spinnerbait fishermen alive. This spinnerbait features large oversized blades for more water displacement, a belly weighted minnow head, and a hand-tied skirt.
The Scrounger Lip lets the legend jig come through heavy cover and still allows for maximum hook setting. Oversized hooks and the most popular sizes make this a tackle arsenal a must.
Impersonator Series
Changeable inserts allow you to customize your lure to fit your location, time of day or season or to mimic a specific bait. We can also create custom designs. Make a statement by adding your corporate logo, colors and more!
More Than 50 Years of Quality Products.
LUCK-E-STRIKE believes that harder strikes and longer bites should be the rule, not the exception. Luck-E-Strike has been a mainstay in the fishing industry for more than 50 years, producing a variety of quality lures that have filled tackle boxes all over the world.
Pro Staff
Jimmy Houston
A huge crowd favorite at bass tournaments and over 100 personal appearances a year, Jimmy is well known as the hardest working pro in the country. He has fished 15 Bassmaster Classics and won the B.A.S.S. Angler of the Year title in both 1976 and 1986. A legendary angler, Jimmy was inducted into the National Freshwater Fishing Hall of Fame in 1990 and the Professional Bass Fishing Hall of Fame in 2002.
Fred Roumbanis
Originally from the West Coast and one of the most knowledgeable swimbait anglers in the world, Fred “Boom Boom” Roumbanis has four wins, 25 Top 10s, and $1.5 million in career winnings to his credit.